A competition has been set between telecom companies in UK and as a result the broadband prices are coming down. Due to this phenomenon more and more house holds are going in for high speed broadband services. Almost 12 million connections have been given during 2006. It is understood that Briton stands fifth in having the largest number of household broadband connections in the world. The other countries are U.S, China followed by Japan and South Korea. The dialup connection has started declining since 2002. The growing popularity. Affordability and widespread availability of the broadband is the cause for less intake of dialup connection and growing demand for the broadband. There is another reason for the high rate penetration of broadband in UK is the introduction of wireless routers which provides the flexibility in accessing the internet from any where with out the need for a fixed land line.